Select Works
Bringing Webpages / Social Media / and Design Systems to life.
Social Media Ads
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Visual Storytelling
Static imagery or dynamic motion—both play a crucial role. Just as a sleek SAAS website demands attention, so does a well-crafted social media post. I strive for uniqueness, weaving visual narratives that stand out in the digital crowd, I ensure that each post gives life to the brand. A/B testing also allows us to really hone in on what our audience reacts to.
Social Media
Who this is for:
TubeBuddy – BENlabs
What was delivered:
Brand identity
Design system
Brand strategy
As an in-house designer at TubeBuddy, I thrived in a dynamic environment where our compact team excelled in rapidly producing a diverse range of design assets from static visuals, lower thirds templates for affiliates, to motion graphics for social media, email design, and web. Our agility in utilizing a variety of design tools and services was key to our success.
Working with stock photos and AI generated assets was a must for our small team, so we would need to clip those images, apply our branding look at feel the the imagery, and lay it out in in our ad sheets to be sent to affiliates and our ad team to get them up and running.
While designing our assets for our campaigns, we would make sure that we had multiple versions of different colors, messages, and looks so we could A/B test our assets to find the best performing thus increasing revenue.
Our revenue generated gained a significant amount of lift.
Branding & Social Media
Who this is for:
ProForm (ICON Health & Fitness) – iFIT
What was delivered:
Brand identity
Design system
Brand strategy
Working as an in-house designer for ICON Health & Fitness (later rebranded as iFIT) offered some great experiences to create visual assets from start to finish. From creating shot lists to work with an in-house Photographer to art directing the shoot. We would then use the assets created from the photo and video shoots to create product detail pages and other pages for proform.com
The design system for ProForm became the backbone for all of our visual assets for the website and guided print collateral for box art, hanging tags for products in retail stores, and catalogs.
Housing all of our icons, colors, and design modules for our websites. It made it quick to build new pages based off of our pre-approved designs.
An HTML5 animated ad that didn’t see the light of day, but was a fun concept.
